A trademark is popularly known as a brand name in layman’s language. It is a visual symbol which may be a word signature, name, device, label, numerals or combination of colours used by one undertaking on goods or services or other articles of commerce to distinguish it from other similar goods or services originating from a different undertaking.
The trademark must be capable of being represented graphically, meaning it can be depicted on paper.
The mark should be unique and easily distinguishable from other trademarks.
The trademark must be currently used or intended to be used in relation to goods or services.
A registered trademark grants exclusive rights to use the mark.
It helps build brand identity and recognition.
A strong trademark can increase the market value of your business.
It safeguards your brand from unauthorized use.
Any name (including personal or surname of the applicant or predecessor in business or the signature of the person), which is not unusual for trade to adopt as a mark.
An invented word or any arbitrary dictionary word or words, not being directly descriptive of the character or quality of the goods/service.
Letters or numerals or any combination thereof.
The right to proprietorship of a trademark may be acquired by either registration under the Act or by use in relation to particular goods or service.
Devices, including fancy devices or symbols
Monograms
Combination of colors or even a single color in combination with a word or device
Shape of goods or their packaging
Marks constituting a 3- dimensional sign.
Sound marks when represented in conventional notation or described in words by being graphically represented.